Lamborghini Urus: Why the Brand Refuses to Go Electric

Lamborghini officially killed its Lanzador electric project at the end of 2025, and the next Urus won't go full-electric either. CEO Stephan Winkelmann made the call in early 2026: the brand is going all-in on plug-in hybrid, pushing any 100% electric car back to after 2030. A brutal reversal for a brand that was still promising its first EV by 2028 back in 2023.

"Massively investing in full-electric development when the market and customers aren't ready would be an expensive hobby, and financially irresponsible toward shareholders, customers, and our employees and their families." — Stephan Winkelmann, CEO of Lamborghini, interview with the Sunday Times

: discover the epic duel between the audi rs q8-r abt and the lamborghini urus venatus mansory, two power monsters battling it out in a spectacular showdown between sworn enemies.

EV demand? "Close to zero" according to Winkelmann

His own words. In an interview with the Sunday Times, Lamborghini's boss says he polled his customers and dealers for over a year before making the call. Result: interest in a roaring bull without a combustion engine is "close to zero." No way to sell a V12 or turbo V8 replaced by a silent electric motor to people paying €300,000 or more precisely for the noise, the vibrations, the mechanical character.

The decision was made at the end of 2025, after months of internal debate. The Lanzador, a concept unveiled in summer 2023 with a promised launch for 2028, had already slipped to 2029 by late 2024. It will never arrive in electric form.

The Urus stays plug-in hybrid

The current Urus, the SE version, already runs a 4.0-liter twin-turbo V8 paired with an electric motor for 789 hp combined. That's the working base. The next Urus will follow the same logic: PHEV, no full-EV. Winkelmann was clear, reports Motor1: he "couldn't afford the risk" of an electric Urus.

On the Performante version, Urban Automotive even offers a Widetrack carbon fiber body kit, with +40 mm total width and over 10,000 hours of development. Widened wheel arches, a three-element front splitter, 3D-printed air intakes inspired by the Aventador SVJ. It doesn't touch the mechanics, but it radically changes the beast's face.

: Lamborghini Urus Mansory

So what happens to the Lanzador?

It doesn't disappear completely. Lamborghini confirms a plug-in hybrid version of the Lanzador will arrive "by the end of the decade." It will be the fourth model in the lineup, a 2+2 GT, but with a combustion engine on board. Caradisiac reports that Winkelmann is closely watching market evolution and doesn't rule out an electric Lamborghini after 2030, once customers are ready — if they ever are.

On this point, Lamborghini and Ferrari are clearly reading different markets. Ferrari is launching the Luce, its first electric model, next May. Winkelmann, meanwhile, is waiting to see how it goes. "We don't want to turn our backs on electric, but we're now targeting a date after 2030 instead," he says according to Caradisiac. Translation: let others take the heat.

: Lamborghini Urus Mansory

Is this pivot really risky for Lamborghini?

Honestly? Not really, not in the short term. The brand posted €768 million in operating profits in 2025 with a 24% margin, according to Autocar. It's the jewel of the Volkswagen Group, ahead of Bentley and [Porsche](/article/la-porsche-electrique-718-boxster-et-cayman-pourraient-etre-abandonnes-selon-un-rap